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Someone curled up on a sofa under a lamp, reading a book, with their phone face up beside them

Turning scrollers into readers

A creative tech agency with ready-to-go concepts that get people reading.

BookMatch: a book cover between a cross and a heart button, with sparkles

Concept · BookMatch

The Tinder of books went viral in the Netherlands

Swipe left, swipe right, find your next book. Launched with CPNB in the Hebban app: over 150,000 swipes in the first week and a 50% increase in young (potential) readers.

In the newsCPNB press release

Concept · BookMatch

The press swiped right

The Dutch press picked it up within days, and from there it spread via Snap and Insta.

Concept · BookMatch

Numbers worth reading

books swiped
340,000+
books matched
130,000+
readers every month
45,000
new readers under 25
1,000+

Hebban app, September–October 2026. In partnership with CPNB.

Over the shoulder of someone on a sofa reading a paperback, their phone set aside next to them

Inspiration and motivation

We're a team driven to get people reading more real books, and in our day jobs we happen to be very experienced app and concept builders. So we go where people already are: on their phones, in their timelines. There we connect readers with non-readers, and bring in the bookshops, libraries and publishers.

Concept · Challenges

Read together, finish together

Themed challenges to take on with friends, a book club or a whole class, with progress everyone can see. Almost 30,000 readers joined one in the past year.

Concept · Fitbit for readers

The Fitbit for readers

Set a goal that fits your life, log your progress and show it off. 1.5 million books marked as read in the past twelve months.

A joint effort by Boekkie and partners

We bring the concepts and the technology. Our partners bring the (potential) readers, the local reach and sometimes a platform or shop to hook into.

In the Netherlands

Our launch partner is CPNB, the foundation representing the Dutch bookshops, libraries and publishers. The Hebban app and everything behind it, BookMatch included, is built on Boekkie's infrastructure.

We work with publishers, book chains, library networks and reading communities: one partner per region.

Let's talk

Made in The Hague.

Designed and built in The Hague, hosted in Europe. Readers' data stays in the EU, and privacy is part of the design, not an afterthought.

The Boekkie team

  • Ivo Wentholt

    Co-Founder, Concepts & Tech

  • Maikel Kersbegen

    Co-Founder, Concepts & UX

Want more people reading in your country? Let's talk.